Consumer Behavior

Books Subject Information
Title: Consumer Behavior
Language: English
Authorship: Khalid Aljuraisy
Reviewing: Muhammad AbdulRaoof
Publisher: - Al Alukah Website
Short Discription: The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Addition Date: 2011-05-28
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Translation of Subject Description: Arabic
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Consumer Behavior
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