Consumer Behavior

Title: Consumer Behavior

Language: English

Short Discription: The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

Addition Date: 2011-05-28

Short Link: http://IslamHouse.com/345081